I suspect you should be thanking Tony Stark instead; the Iron Man movie performance (and probably reports that Raimi and Maguire will be doing Spider-Man 4 and 5) probably had a lot more to do with the stock price than the publishing unit.
I think if I checked my stocks (including a pittance in MVL) more than once per day (usually less often) I'd go insane. Especially since I got my first post-college job, opened up my Roth IRA a few months after Bush II took office. Thankfully we're running out of bubbles to burst.
And yet, I keep trying to think of ways to sign copies of I Remember the Future that will make them valuable on the collectors' market.
I'm pretty sure it was the right choice.
Marvel is its own entity, and their business model is to keep their characters valuable so they can produce movies and make money through licensing.
Alex.
Alex.